ENJOY YOURSELF

Cool and cold air, so fresh...love to be wrapped into chunky knit cardigans and cashmere. Walking in the beautiful country yard, enjoying the sunlight warming your face.

Fashion is not just clothes, it is moods changing everyday. Passion for details, can`t get enough until reaching the final touch.

Rustic, old stonewalls together with this softness...contrast. Salmon red, light pink and natural linen, so peaceful harmony and beauty.

                                                    
                                      Location: Helsinki, Tuomarinkylän kartano.
                                      Styling: Pia Erlund
                                      Photography: Valoon Photgraphy
                                      Clothes, shoes, accessories: BYPIAS.COM

BYPIAS LIFESTYLE & STORES

White, recycled wooden floor. Light coming from the windows, open view with peaceful harmony colors. Rough metal, authentic linen clothing and textiles creating interesting layers in the store. Everything just melting together in a picture, creating the white scandinavian, soulful mood which we are so proud of,-)

Interiors with lofty vibes, is where we love to move in. Old houses, where you can sense the history. Falling into details, windows, perfect light, bricks in the ceiling, the shape of the stairs. Anything could be telling us, that we have found the "right one".

This masterpiece, BYPIAS Store in Laren was styled and photographed by Paulina Arcklin. She is the goddes of the most soulful white interior styling. She is also behind the pictures of our fashion pictures and lookbooks. Soon, you will find her amazing book named "Soulful White".  Which you can pre-order from our webshop here

                                        
                                      Interior styling and photography: Paulina Arcklin
                                      Fashion styling: Pia Erlund, Maarit Kousa
                                      Location: BYPIAS, Pop-up shop Laren, NL
                                      Clothing, interior textiles, accessories BYPIAS.COM

Greetings, PIA

COSY AUTUMN

                                                                     

SHOP THE LOOK - PANTS , TOP , KNIT

    Sunny days, dark evenings and candle light is taking us to the next season, autumn. Wrapping yourself into cosy knits, wearing soft and harmony colors just keeps you calm. Having smile on your face, remembering the best memories from the summer that just passed by...

 

SHOP THE LOOK - BEDLINEN

 

SHOP THE LOOK - SHOES , JEWELLERY

                                                                SHOP THE LOOK - SHOES           

                                                Photography: Paulina Arcklin
                                                Styling: Maarit Kousa, Pia Erlund
                                                Location: BYPIAS Store NL
                                               

RAW MATERIALS

SHOP THE LOOK/ LINEN FOR MEN

Sometimes the inspiration for perfect photoshootings come from the burned, brick wall. This amazing wall we found from Amsterdam, in our favorite store RAW MATERIALS. Then we brought the famous, finnish singer in to the location. What a combination of his cool hair and the brick/wall. Manly and lofty, boho, authentic mood was our goal. Perfection in the wrinkled look of BYPIAS linen clothes he made by taking all clothes straight from washing machine and just pushing them in to a small bag.

Photography and interior styling, Paulina Arcklin
Design by Pia Erlund, Styling by Maarit Kousa, Pia Erlund
Location, RAW MATERIALS Amsterdam